When you think of target marketing to impressionable audiences or children, what companies come to mind? Up until a few days ago, I would have easily rattled off a number of tobacco, fast and junk food companies and noted that the practice was pretty damn sleazy as well. If you asked me that same question…
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A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z…
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