This post contains video, click here if you are having trouble viewing. When I heard that friends Gini Dietrich and Geoff Livingston were writing a book together, I was happy for them. Throughout the process, I knew that Marketing in the Round would be good, but did not think that it was going to be something…
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. More often than not, social media within companies both large and small is run by a designated team or person. Many of these teams took on the role in their companies…
When you think of target marketing to impressionable audiences or children, what companies come to mind? Up until a few days ago, I would have easily rattled off a number of tobacco, fast and junk food companies and noted that the practice was pretty damn sleazy as well. If you asked me that same question…
A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z…
A few weeks ago I went on vacation to Florida. The first stop of the trip was in Orlando where we spent the day in Disney and, in addition to having a blast, saw firsthand why the Walt Disney Company is so successful. They often say that the devil is in the details, and Disney,…
I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth? It focused on companies that burn bridges with customers with one-off social media accounts. There is no question that social media…
For a short week, it seemed like this week lasted forever. Despite being in meetings and away from my desk, I feel like the week was a very productive one. I am also glad to say that Scott Stratten‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social…