<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Exploring Conversational MediaBurger King | Exploring Conversational Media</title>
	<atom:link href="http://jeffesposito.com/tag/burger-king/feed/" rel="self" type="application/rss+xml" />
	<link>http://jeffesposito.com</link>
	<description></description>
	<lastBuildDate>Wed, 23 May 2012 09:26:54 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>Classy Burger King Ad</title>
		<link>http://jeffesposito.com/2009/06/24/classy-burger-king-ad/</link>
		<comments>http://jeffesposito.com/2009/06/24/classy-burger-king-ad/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 17:52:27 +0000</pubDate>
		<dc:creator>Espo</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[offensive ad]]></category>
		<category><![CDATA[porn]]></category>
		<category><![CDATA[singapore]]></category>
		<category><![CDATA[smut]]></category>

		<guid isPermaLink="false">http://jeffesposito.com/?p=356</guid>
		<description><![CDATA[After reading about Burger King getting their identity hijacked on Twitter, I thought hey its an isolated incident that can happen to any company. However adding to a list of other gimmicks that got backlash that includes Whopper Virgins (more here, here, and here), I wonder if Bk just doesn&#8217;t understand the Internet or prefers...]]></description>
			<content:encoded><![CDATA[<p style="text-align:left;">After reading about Burger King getting their identity hijacked on Twitter, I thought hey its an isolated incident that can happen to any company. However adding to a list of other gimmicks that got backlash that includes <a href="http://www.whoppervirgins.com/" target="_blank">Whopper Virgins</a> (more<a href="http://www.youtube.com/watch?v=CwpNQWrD8PY"> here</a>, <a href="http://www.youtube.com/watch?v=mjrRqDdWiQU" target="_blank">here</a>, and <a href="http://www.youtube.com/watch?v=7gMZ62PsvRM" target="_blank">here</a>), I wonder if Bk just doesn&#8217;t understand the Internet or prefers the shock and awe style of branding on the Internet.  I would almost suggest that they don&#8217;t think that ads can grow virally and be shared on the Internet. On top of the edgy campaigns that appeal to the pimple-faced high school kids, I would think that they wouldn&#8217;t have to go to this style of  campaign that I saw over on <a href="http://www.foodfacts.info/blog/2009/06/bk-suggestive-7-incher-ad.html" target="_blank">Fast Food News</a> (in Singapore none the less). <img class="aligncenter" title="BK" src="http://www.foodfacts.info/blog/uploaded_images/bk-seven-incher.jpg" alt="" width="376" height="484" /></p>
<p style="text-align:left;">When thinking of the backlash they received with the <a href="http://www.facebook.com/home.php#/video/video.php?v=95523136673" target="_blank">Global Warming is Baloney</a> ordeal with a few stores, you&#8217;d think they would avoid controversy. This campaign should have been reserved for thier booth at an upcoming porn convention.</p>
<p style="text-align:left;">But hey any publicity is good publicity.</p>
]]></content:encoded>
			<wfw:commentRss>http://jeffesposito.com/2009/06/24/classy-burger-king-ad/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Another burger commercial&#8230;is it better</title>
		<link>http://jeffesposito.com/2009/04/10/another-burger-commercialis-it-better/</link>
		<comments>http://jeffesposito.com/2009/04/10/another-burger-commercialis-it-better/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 08:36:24 +0000</pubDate>
		<dc:creator>Espo</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[Spongbob]]></category>
		<category><![CDATA[spongebob square pants]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral vide]]></category>

		<guid isPermaLink="false">http://jeffesposito.com/?p=217</guid>
		<description><![CDATA[A while ago, I posted about about the Fillet &#8216;O Fish commercial from McDonalds that I loathe. I saw this commercial and had two things pop into my head: Will this catch on as well as the annoying McD&#8217;s song How hurting for cash is Sir Mix A Lot? [youtube=http://www.youtube.com/watch?v=h5X4TSbGreA]]]></description>
			<content:encoded><![CDATA[<p>A while ago, I posted about about the <a href="http://jeffesposito.com/2009/03/06/worst-commercial-of-all-time-fillet-o-fish/" target="_blank">Fillet &#8216;O Fish</a> commercial from McDonalds that I loathe. I saw this commercial and had two things pop into my head:</p>
<ol>
<li>Will this catch on as well as the annoying McD&#8217;s song</li>
<li>How hurting for cash is Sir Mix A Lot?</li>
</ol>
<p>[youtube=http://www.youtube.com/watch?v=h5X4TSbGreA]</p>
]]></content:encoded>
			<wfw:commentRss>http://jeffesposito.com/2009/04/10/another-burger-commercialis-it-better/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

