After reading about Burger King getting their identity hijacked on Twitter, I thought hey its an isolated incident that can happen to any company. However adding to a list of other gimmicks that got backlash that includes Whopper Virgins (more here, here, and here), I wonder if Bk just doesn’t understand the Internet or prefers the shock and awe style of branding on the Internet. I would almost suggest that they don’t think that ads can grow virally and be shared on the Internet. On top of the edgy campaigns that appeal to the pimple-faced high school kids, I would think that they wouldn’t have to go to this style of campaign that I saw over on Fast Food News (in Singapore none the less). 
When thinking of the backlash they received with the Global Warming is Baloney ordeal with a few stores, you’d think they would avoid controversy. This campaign should have been reserved for thier booth at an upcoming porn convention.
But hey any publicity is good publicity.