A week ago, I did a review of Jim Sterne’s Social Media Metrics, that was not too flattering. In response, Jim tweeted that a refund was in the mail. I thought nothing of it, however when I checked my mail at work today there was a crisp $20 bill waiting for me with a letter…
This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. This book has a misleading title as it is more theory than actual hard metrics. I went into this read with high expectations of adding to the arsenal of metrics that I am currently using to…
After reading book after book on social media, I needed a break. After hearing Michele McPhee talk about her new book, A Date with Death: The Secret Life of the Accused “Craigslist Killer” (Amazon link), on the Craigslist Killer, I decided to pick up a copy. The book is a quick, but informative read, much…
I picked up a copy of David Meerman Scott‘s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Amazon affiliate link – about $12) after reading some good reviews on it. After reading through, I am glad I listened to…
After graduating college in 2003, I was confident that I wouldn’t have to do homework again. However in the past few months I have had two books to read for work, the first was on writing better and the second, BrandSimple was on breaking down brands to their most simplistic form. The book was given…
Over the past few weeks, I consumed the 300+ pages of Brian Solis‘ Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon link). The engaging book offers advice, tips and best practices for professionals looking to improve in the SM space. The lengthy tome breaks…
I recently wrapped up reading Shel Israel’s Twitterville, which was a great collection of case studies and best practices in social media. The book was a quick read and can be read in bits and pieces and doesn’t have to be read in order if there is a certain case study that you want to…