Tweet About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building…
Tweet This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?
Tweet I read a lot of books and am always looking for a good recommendation. So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media, I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious. After…
Tweet About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing. I reached out and thanked him and one thing led to another…
Tweet A week ago, I did a review of Jim Sterne’s Social Media Metrics, that was not too flattering. In response, Jim tweeted that a refund was in the mail. I thought nothing of it, however when I checked my mail at work today there was a crisp $20 bill waiting for me with a…
Tweet This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. This book has a misleading title as it is more theory than actual hard metrics. I went into this read with high expectations of adding to the arsenal of metrics that I am currently using…
Tweet After reading book after book on social media, I needed a break. After hearing Michele McPhee talk about her new book, A Date with Death: The Secret Life of the Accused “Craigslist Killer” (Amazon link), on the Craigslist Killer, I decided to pick up a copy. The book is a quick, but informative read,…