Tag Archive: Book Review

New to social media? Read this book

Tweet This post contains video, click here if you cannot view it. I like to read, a lot and learn a lot via reading books. With that said, I really wish that Christopher Barger had written The Social Media Strategist four years ago when I was getting into the space. What took you so long Barger?…

Are you scared of Flinching? Do something about it

Tweet This post contains video, if you cannot view, click here. Have you ever stopped doing something because something inside you said to stop? If so, you flinched. Want to get away from that? Check out this free book from Julien Smith.

Are you ready to find your Next?

Tweet This post contains video. If you can’t view, click here. I am very happy that the folks over at McGraw Hill sent me a copy of this book to review. While many books challenge you to change your way of thinking, not many offer real world examples of companies that have done it and…

Are you a smart, social business?

Tweet I did a lot of head shaking while reading Michael Brito‘s new book Smart Business, Social Business, a Playbook for Social Media in Your Organization. Now this shouldn’t be read as a nod of disapproval, but rather a mixed bag of agreeing and wondering why more businesses aren’t looking at social outside of its own…

How Super Mario took over America

Tweet I read a ton of business books, but it is rare that one speaks to me in a truly personal way. So when the folks over at Portfolio passed along a copy of Jeff Ryan’s Super Mario, How Nintendo Conquered America (Amazon affiliate link), I was ecstatic to take a look. You see I was born…

A review of the ROI of Social Media

Tweet A few months back, I was on a panel in Chicago moderated by Guy Powell. We got to chatting and one thing led to another and I agreed to review a copy of his book entitled ROI of Social Media (Amazon affiliate link) along with Jerry Dimos and Steven Groves. Unlike many social media…

Social media summer reading list

Tweet This post originally ran on PR Breakfast Club but wanted to share here with you. With the weather heating up and Fourth of July weekend behind us, I find myself nostalgic for the summer vacations of my schoolboy years. While most of the memories are fond ones, I also remember the last month or…