Tag Archive: Book Review

Are you marketing in the round?

This post contains video, click here if you are having trouble viewing. When I heard that friends Gini Dietrich and Geoff Livingston were writing a book together, I was happy for them. Throughout the process, I knew that Marketing in the Round would be good, but did not think that it was going to be something…

Is your business customer-centered?

This post contains video, click here if you are having trouble viewing. When I first heard of Brian Solis’ End of Business as Usual, I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book…

Reviewing the science of social media

This post contains video, click here if you cannot view. When I received a copy of Dr. Michael Wu’s the Science of Social Media, I was more than happy to dive in. After reading, I can say that despite being ~100 pages, the good Doctor gives readers a great understanding of what makes users of…

New to social media? Read this book

This post contains video, click here if you cannot view it. I like to read, a lot and learn a lot via reading books. With that said, I really wish that Christopher Barger had written The Social Media Strategist four years ago when I was getting into the space. What took you so long Barger? Not…

Are you scared of Flinching? Do something about it

This post contains video, if you cannot view, click here. Have you ever stopped doing something because something inside you said to stop? If so, you flinched. Want to get away from that? Check out this free book from Julien Smith.

Are you ready to find your Next?

This post contains video. If you can’t view, click here. I am very happy that the folks over at McGraw Hill sent me a copy of this book to review. While many books challenge you to change your way of thinking, not many offer real world examples of companies that have done it and are…

Are you a smart, social business?

I did a lot of head shaking while reading Michael Brito‘s new book Smart Business, Social Business, a Playbook for Social Media in Your Organization. Now this shouldn’t be read as a nod of disapproval, but rather a mixed bag of agreeing and wondering why more businesses aren’t looking at social outside of its own little…