I was watching this video over on BusinessWeek today. Stephen Baker tapped his connections via social media to come up with a list of four innovators in social media including Beth Kanter, Noah Brier, Scott Monty, and Eric Brown. The group discusses how they use social media and the innovations that they see coming.
Working for a large company, we are always hearing: how does this contribute to the business? As a flack its always tough to defend what PR does, especially when not many people realize what a PR team actually does.
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