I am all for capitalism and the sale of naming rights for sports venues. However, the historic names should never
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change: Lambeau, Soldier, Fenway, Arrowhead, Wrigley, LA Coliseum. For the most part the sports world has embraced this unwritten rule.
Moving into the private sector one would think that once a building has reached iconic stature, it’s name should remain. Well until today it held true. As I came across this article today on Yahoo!,titled Whatchu Talkin’ ‘Bout Willis (Tower)
One of the most iconic buildings in the world will soon have a new name. Sears Tower, at one point the tallest skyscraper on earth, will be known as Willis Tower starting this summer.
The Chicago Tribune reports that Willis Group Holdings, a London-based insurance broker, didn’t have to pay anything for the name. After consolidating its area offices to the Tower, Willis was given naming rights to the 36-year-old skyscraper. It was a package deal, of sorts. According to the Tribune, Willis is hoping its newest venture increases the company’s name recognition in the United States. Apparently, it’s a big player across the pond, but few Yanks know anything about it.
Seriously if this company is trying to make a splash, nothing say’s we’re here like slapping your name on one of the world’s most iconic buildings. I don’t know why it bothers me so much but something seems seriously wrong with this especially in a city with two of the iconic stadiums listed above.
Only in America ~ next on the chopping block the Brooklyn Bridge.
On a side note do you think anyone will call it the Willis Tower?