Tweet Source: nfl.com via Jeff on Pinterest
Tweet Source: nfl.com via Jeff on Pinterest
Tweet Hey folks! How was your week? Mine was busy but I am really glad today is Friday. Any of you have plans for Sunday? I hear something big is going down but have no clue what it is <sarcasm>. Hopefully you have a good one and I’ll catch you next week. Changes to the…
Tweet It has been a long season and now only one game remains for the NFL to crown a champion. Like many folks, I am excited for Sunday to watch the Giants and the Patriots duke it out for the Lombardi Trophy and will lay out a prediction out there. Unlike many picks I am…
Tweet I am not going to lie, but Groundhog Day makes me smile and giggle like a schoolboy. Seriously who has the time to go out and watch a guy grab a pampered groundhog that “predicts” the end of or extended winter. That and it always reminds me of Bill Murray who also makes me…
Tweet You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of…
Tweet This post contains video, click here if you cannot view it. I like to read, a lot and learn a lot via reading books. With that said, I really wish that Christopher Barger had written The Social Media Strategist four years ago when I was getting into the space. What took you so long Barger?…
Tweet This week’s edition of Five for Friday was written at Red Rock in Vegas. For some reason, my internal clock wanted to kick it on East coast time despite being three hours early local time. Hey at least the AM view was pretty nice. This week was pretty much a pair of travel days…
Tweet Today I will be presenting at the Social Commerce Strategies Conference in Las Vegas on measuring social media. Four key takeaways are: Traditional and non-traditional measurements Measurement is not one-size fits all Social customer personas How Vistaprint got started in the space and what we measure Measuring your social output View more presentations from…
Tweet This post contains video, if you cannot view, click here. Have you ever stopped doing something because something inside you said to stop? If so, you flinched. Want to get away from that? Check out this free book from Julien Smith.
Tweet You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of…
Continue Reading »Tweet There’s nothing more powerful in the PR arsenal than the use of the embargo (click here for a sample embargo). Reporters hate them. PR pros love them. It’s the ultimate tool of professional manipulation. On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re…
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My name is Jeff Esposito and I am a PR manager at Vistaprint. This blog is a representation of my thoughts and opinions on a variety of topics that do not represent those of my employer.
I will never claim to be right all the time, although my wife may disagree, but rather welcome discussing and debating ideas. I would like to build up relationships and discussions while learning others opinions. More about Jeff.
