Five for Friday 7.30

Despite starting slow this week really picked up for the better and closed out July on a good note. Hopefully August starts out on the same foot.  This weekend also marks the first weekend that Mrs. Espo will not have any kind of law school to ...

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Pricing gaffe leads to PR, SM fail for TGW

On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. Now I have been looking into learning golf for a while now, but am clueless to what a good set of clubs is. ...

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What void does social media fill?

Last week, Mike Schaffer did a post about the Justice League of PR using DC comic book characters. Now after reading the post I had to respond that Batman would be the superhero as my PR persona, but have a different take on the Caped Crusader’s relation to my craft. Mike’s post also got ...

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Thinking of starting a side business?

There is no question that Gary Vaynerchuck is a freak in terms of passion and self-motivation. The guy crushes everything that he touches, or it appears that way. His Vlog is always full of insightful nuggets, this video on praying vs. practicality. It offers some good advice and questions in terms of looking into ...

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Five for Friday 7.23

I must be getting old. My weeks are running into one another. After three years, I finally succumbed to the pressure to get a smart phone. I like it but not addicted, yet; had a great conversation about monitoring services with Jason Mollica and ...

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Why talk unicorns and rainbows?

This post originally ran on PR Breakfast Club earlier in the week. However I wanted to share to readers of this site who may have missed it. My near 10 years in the public relations industry has taught ...

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Bravo Dan Gilbert – a PR stunt that worked

About two weeks ago the city of Cleveland, the NBA and its fans around the globe were treated to The Decision – a one-hour long special on ESPN where LeBron James let everyone in the world know that the Miami Heat would be his next NBA ...

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About
My name is Jeff Esposito and I am a PR manager at Vistaprint. This blog is a representation of my thoughts and opinions on a variety of topics that do not represent those of my employer.More about Jeff »

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