Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. This image from the creative team at Vistaprint showcase some additional…
This post contains video, click here if you are having trouble viewing. I am a huge fan of Hugh MacLeod in both of his mediums. On one hand, I’ve got a few prints up of his (including the one below) and on the other, I love his writing style. So when I heard that book…
Hopefully this week’s edition of Five for Friday makes it through your clutter in all of this social space on the day of Facebook’s soon-to-be historic IPO. I wish nothing but the best to friends Megan and Xenia over there, enjoy the day ladies. While many folks will be reading story after story about the…
This post contains video, click here if you are having trouble viewing. Earlier this week WFAN’s Mike Francesa had an awesome rant on Twitter. Some of the top sound bites include Twitter should be illegal, one of these days someone will monetize it and Twitter cuts the middle man out of sports journalism.
This post contains video, click here if you are having trouble viewing. When I heard that friends Gini Dietrich and Geoff Livingston were writing a book together, I was happy for them. Throughout the process, I knew that Marketing in the Round would be good, but did not think that it was going to be something…
This post contains video, click here if you are having trouble viewing. At the end of last week I heard my boss, Jason Keith, laughing hysterically at his desk. When I asked him what was so funny, he passed me the video above. It took me a while to get around to watching it, but…
This week flew by and flat out blew. I spent six hours on Wednesday with the good folks at Children’s Hospital Boston as they helped Megatron get re-hydrated from the nasty stomach bug that seems to be making its rounds only to be followed by giving him bottle after bottle of Pedialyte to get rehydrated. Hope your…
What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that…
This post contains video, click here if you are having trouble viewing. Reading is something that I have enjoyed since my childhood. So when I heard about Jonathan Gottschall’s The Storytelling Animal, I was intrigued and very thankful that Houghton Mifflin Harcourt sent me a copy to review. The book deconstructs stories and looks at…
This post contains video, click here if you are having trouble viewing. Earlier this week WFAN’s Mike Francesa had an awesome rant on Twitter. Some of the top sound bites include Twitter should be illegal, one of these days someone will monetize it and Twitter cuts the middle man out of sports journalism.
Continue Reading »This is a guest post from Elissa Freeman. Should PR pros take white collar crime more seriously when developing crisis communications plans? Have we been failing our clients by not doing a better job of warning them upfront of the potential reputational hit resulting from knowingly breaking the law?
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My name is Jeff Esposito and I am a PR manager at Vistaprint. This blog is a representation of my thoughts and opinions on a variety of topics that do not represent those of my employer.
I will never claim to be right all the time, although my wife may disagree, but rather welcome discussing and debating ideas. I would like to build up relationships and discussions while learning others opinions. More about Jeff.
