My name is Jeff Esposito and I am a PR manager at Vistaprint. This blog is a representation of my thoughts and opinions on a variety of topics that do not represent those of my employer.
I will never claim to be right all the time, although my wife may disagree, but rather welcome discussing and debating ideas. I would like to build up relationships and discussions while learning others opinions. More about Jeff.
I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth? It focused on companies that burn bridges with customers with one-off social media accounts.
Usually when I think of statistics, I think of a faceless number that a company uses to prop up a product or service. We have all seen them and usually dismiss them. However after this weekend, I am glad to be ...
For a short week, it seemed like this week lasted forever. Despite being in meetings and away from my desk, I feel like the week was a very productive one. I am also glad to say that Scott Stratten's book Unmarketing came out this week and I am featured in it ...
I always like to share presentations that I find interesting. It is even more enjoyable when the presentation can help a great cause and was done by a good friend. Check out this great presentation from Mike Schaffer on integrating social media for non-profits.
On Thursday, August 19, 2010, CoTweet hosted the #CoTweetup in Boston. The panel discussed trends in social media. Panelists included Jeff Rohrs, Scotty Henderson, Jesse ...
I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “Should Social Media Voice Change During a Brand Crisis?” Tripp discusses the flagrant drama JetBlue has faced since this guy cracked, hopped out of the plane via a slide (wwweeee!) with two beers in-hand and made a media hell-storm for [...]
Continue Reading »I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth? It focused on companies that burn bridges with customers with one-off social media accounts. There is no question that social media [...]
Continue Reading »
This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.
