Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return to the sport.
Using his late father’s voice, Tiger’s top sponsor asks the tough question and also chides the golfer. While it is not the public tongue lashing that the PGA gave him or dropping him like other sponsors have, Nike gets the point across and shows a somber-looking Tiger faced with a disappointed tone and asking a question we all want answered – did you learn anything?
What do you think of the commercial?