Yesterday was a busy day for my writing around the net. Aside from my post here, I had two posts go live on the PR Breakfast Club (with Keith Trivitt) and Aurora Meyer‘s blog, Dispatches from the Castle. Here are excerpts from those pieces along with links to the full articles.
What Should Be Increasing in 2010: Branding
As a recent Financial Times article noted, companies are looking to spend more money in terms of marketing over the next calendar year. While we would love to say that a large piece of the pie would be allocated towards branding and public relations, we are realists and know that the money—for the most part—will go towards ever more advertising efforts.
And that is a damn shame. While advertising may be the flashy cog that looks good in media forms, what does it all mean? Your company is much more than a singing fish, talking baby or another gimmick. Sure you can name what companies are associated with the previously mentioned gimmicks. The question is, do you know what these brands really stand for? Click here for more.
Mentoring 2.0
A couple weeks ago, Aurora wrote a follow up piece on the guest post she did for my blog that really resonated with me. Actually what really resonated was a single word in the comments field – mentor.
Now in the past, business folks really relied on their regional networks and a mentor was someone that they either worked with or connected with through a career services department from college or through a mutual friend. While these mentors shaped the career of many a pro, their reach and expertise (on some things) was limited. Click here for more.