I saw this interview on Social Media Examiner the other day and it really was a great watch. I am glad to see that even the mega-brand entered the space first and asked for forgiveness later on. Alex Wheeler makes some great points and walks through some of the coffee-giant’s  efforts on social media.

Some key takeaways:

• Facebook community grew organically. Starbucks reached out to fan groups and pages to centralize everything
• The hubs are incorporated to the larger brand strategy
• SM allows company to share more of their story

Starbucks from Michael A. Stelzner on Vimeo.

I saw this interview on Social Media Examiner the other day and it really was a great watch. I am glad to see that even the mega-brand entered the space first and asked for forgiveness later on. Alex Wheeler makes some great points and walks through some of the coffee-giant’s  efforts on social media.

Some key takeaways:

• Facebook community grew organically. Starbucks reached out to fan groups and pages to centralize everything
• The hubs are incorporated to the larger brand strategy
• SM allows company to share more of their story

Starbucks from Michael A. Stelzner on Vimeo.

I saw this interview on Social Media Examiner the other day and it really was a great watch. I am glad to see that even the mega-brand entered the space first and asked for forgiveness later on. Alex Wheeler makes some great points and walks through some of the coffee-giant’s  efforts on social media.

Some key takeaways:

• Facebook community grew organically. Starbucks reached out to fan groups and pages to centralize everything
• The hubs are incorporated to the larger brand strategy
• SM allows company to share more of their story

Starbucks from Michael A. Stelzner on Vimeo.

I saw this interview on Social Media Examiner the other day and it really was a great watch. I am glad to see that even the mega-brand entered the space first and asked for forgiveness later on. Alex Wheeler makes some great points and walks through some of the coffee-giant’s  efforts on social media.

Some key takeaways:

• Facebook community grew organically. Starbucks reached out to fan groups and pages to centralize everything
• The hubs are incorporated to the larger brand strategy
• SM allows company to share more of their story

Starbucks from Michael A. Stelzner on Vimeo.