Flickr - JD Hancock

Over the past year, there have been two constants in the auto industry:

1. Bailouts and restructuring
2. Ford increasing their relevance through social media

One garnered main stream media and congressional scrutiny, which is not something that needs covering. So today we’ll focus on the Ford Motor Company’s success via social media. If you have taken the slightest interest in the space, you have probably heard the name Scott Monty as well as some of his efforts making Ford relevant in the social space. Hell, they recently broke news with the announcement of a major initiative where a lucky Fusion owner, will get their recent purchase paid for and three friends will get free gas for a year.

While this is pretty cool and gaining more exposure to a brand in need of life support, Ford’s team has also set the standard for companies conversing in the space. So how do they do it? No need to pull a cloak & dagger to get the intel, just simply check out the slide below which outlines their social media rules of engagement.

Factsheet – Ford’s Rules of Engagement with Online Influencers

Flickr - JD Hancock

Over the past year, there have been two constants in the auto industry:

1. Bailouts and restructuring
2. Ford increasing their relevance through social media

One garnered main stream media and congressional scrutiny, which is not something that needs covering. So today we’ll focus on the Ford Motor Company’s success via social media. If you have taken the slightest interest in the space, you have probably heard the name Scott Monty as well as some of his efforts making Ford relevant in the social space. Hell, they recently broke news with the announcement of a major initiative where a lucky Fusion owner, will get their recent purchase paid for and three friends will get free gas for a year.

While this is pretty cool and gaining more exposure to a brand in need of life support, Ford’s team has also set the standard for companies conversing in the space. So how do they do it? No need to pull a cloak & dagger to get the intel, just simply check out the slide below which outlines their social media rules of engagement.

Factsheet – Ford’s Rules of Engagement with Online Influencers

Flickr - JD Hancock

Over the past year, there have been two constants in the auto industry:

1. Bailouts and restructuring
2. Ford increasing their relevance through social media

One garnered main stream media and congressional scrutiny, which is not something that needs covering. So today we’ll focus on the Ford Motor Company’s success via social media. If you have taken the slightest interest in the space, you have probably heard the name Scott Monty as well as some of his efforts making Ford relevant in the social space. Hell, they recently broke news with the announcement of a major initiative where a lucky Fusion owner, will get their recent purchase paid for and three friends will get free gas for a year.

While this is pretty cool and gaining more exposure to a brand in need of life support, Ford’s team has also set the standard for companies conversing in the space. So how do they do it? No need to pull a cloak & dagger to get the intel, just simply check out the slide below which outlines their social media rules of engagement.

Factsheet – Ford’s Rules of Engagement with Online Influencers

Flickr - JD Hancock

Over the past year, there have been two constants in the auto industry:

1. Bailouts and restructuring
2. Ford increasing their relevance through social media

One garnered main stream media and congressional scrutiny, which is not something that needs covering. So today we’ll focus on the Ford Motor Company’s success via social media. If you have taken the slightest interest in the space, you have probably heard the name Scott Monty as well as some of his efforts making Ford relevant in the social space. Hell, they recently broke news with the announcement of a major initiative where a lucky Fusion owner, will get their recent purchase paid for and three friends will get free gas for a year.

While this is pretty cool and gaining more exposure to a brand in need of life support, Ford’s team has also set the standard for companies conversing in the space. So how do they do it? No need to pull a cloak & dagger to get the intel, just simply check out the slide below which outlines their social media rules of engagement.

Factsheet – Ford’s Rules of Engagement with Online Influencers