After reading about Burger King getting their identity hijacked on Twitter, I thought hey its an isolated incident that can happen to any company. However adding to a list of other gimmicks that got backlash that includes Whopper Virgins (more here, here, and here), I wonder if Bk just doesn’t understand the Internet or prefers the shock and awe style of branding on the Internet. I would almost suggest that they don’t think that ads can grow virally and be shared on the Internet. On top of the edgy campaigns that appeal to the pimple-faced high school kids, I would think that they wouldn’t have to go to this style of campaign that I saw over on Fast Food News (in Singapore none the less). 
When thinking of the backlash they received with the Global Warming is Baloney ordeal with a few stores, you’d think they would avoid controversy. This campaign should have been reserved for thier booth at an upcoming porn convention.
But hey any publicity is good publicity.
I don't know if I agree that publicity is good publicity, if it's for the wrong reasons. The Seven Inches is pretty silly and obviously sexist IMO, and their latest shower girl webcam ploy isn't any better. If Burger King wants to be talked about…then by all means, I'd say they are winning that battle. If their driving point was/is sales I'm not quite sure they hit the mark.
I don't know if I agree that publicity is good publicity, if it's for the wrong reasons.
The Seven Inches is pretty silly and obviously sexist IMO, and their latest shower girl webcam ploy isn't any better.
If Burger King wants to be talked about…then by all means, I'd say they are winning that battle. If their driving point was/is sales I'm not quite sure they hit the mark.
To be honest Sasha, I don't think they care about folks like me and you. They cater to the 15 year old pimple faced boys who go to places because they are assumed as cool. It is a shame, but I can see more negative and offensive commercials from them in the future.
To be honest Sasha, I don't think they care about folks like me and you. They cater to the 15 year old pimple faced boys who go to places because they are assumed as cool. It is a shame, but I can see more negative and offensive commercials from them in the future.
I don't know if I agree that publicity is good publicity, if it's for the wrong reasons. The Seven Inches is pretty silly and obviously sexist IMO, and their latest shower girl webcam ploy isn't any better. If Burger King wants to be talked about…then by all means, I'd say they are winning that battle. If their driving point was/is sales I'm not quite sure they hit the mark.
I don't know if I agree that publicity is good publicity, if it's for the wrong reasons.
The Seven Inches is pretty silly and obviously sexist IMO, and their latest shower girl webcam ploy isn't any better.
If Burger King wants to be talked about…then by all means, I'd say they are winning that battle. If their driving point was/is sales I'm not quite sure they hit the mark.
To be honest Sasha, I don't think they care about folks like me and you. They cater to the 15 year old pimple faced boys who go to places because they are assumed as cool. It is a shame, but I can see more negative and offensive commercials from them in the future.
To be honest Sasha, I don't think they care about folks like me and you. They cater to the 15 year old pimple faced boys who go to places because they are assumed as cool. It is a shame, but I can see more negative and offensive commercials from them in the future.