You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully. For businesses this is where logos come in. A lot of money…
I really love how ESPN gets their commercials hyper local. This one with Dustin Pedroia is especially awesome on two fronts. One he is my hight and is called the laser show and two, Esposito is referenced as the best. A win-win in my book. Thanks to Nick Gosselin for pointing this out — RELAX….
Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Instead of critiquing or waxing poetically on one or the other, we decided…
I saw this kicking around this morning on Twitter and got a real kick out of it. I also have told my good friend Kelly Misevich that I would blog something about Coke. So with that said, I continue to be impressed by the things that EepyBird does with Mentos and Coke. Peep out the…
I recently saw a commercial from Honey Dew Donuts that started off with this user-generated video: Now while it starts out awesome with the guy talking about how good the coffee is, the commercial was ruined with the influx of the company’s new breakfast sandwiches. I understand that you need to sell your new line…
This is a pretty cool campaign looking to get 1 million shirts for the people of Africa. The guys from IWearYourShirt.com are backing this and it looks like it could use Click here for more information on the group. For now Water is Life is serving as the financial agency for the transactions.
