This morning he responded with a YouTube video to the allegations. This is a brilliant PR move (similar to Conan’s) that also gives more insight into the charity. Check it out for yourself (click here if you can’t view):
What do you think of the move to respond on YouTube rather than to the media?
When I was packing to head to New Hampshire, I saw a Nike commercial that was titled It’s All About You in conjunction with Livestrong. Instead of the staple of Lance Armstrong, the commercial featured snippets of other atheletes who had beat cancer.
One of the interesting stories that I saw in the piece was Jon Lester. Initially, I thought that it was just another simple ad campaign, until I read this story at Fanhouse:
When Jon Lester takes the mound Friday evening in Boston, he’ll not only carry with him his 7-6 record, he’ll also carry a yellow baseball glove to raise awareness for cancer; a disease that knocked Lester down, but not out of baseball three years ago.
Friday will mark Lester’s involvement with Nike and Livestrong to help “raise awareness, fund research and end the stigma about cancer that many survivors face.” Lester will wear his yellow glove for every start at Fenway Park in July.
Pretty cool if you ask me, so without further adieu, here’s the commercial
First it was the Internet, a fad that traditional news media would tolerate. This was the beginning of the end as it berthed blogs and last I checked some papers still don’t want to admit that blogs and other forms of online media have made the morning paper as outdated as a VCR.
Aside from killing the traditional newspaper Industry, the Internet, along with cable television, created a 24-hour news cycle that began to challenge evening news. However the assault on mainstream media had always been lacking something- live video to go along with news that could go along with the pulpit that anyone with a computer was given with the Net.
Well that all looks like it changed when Google announced Reporter’s Center on YouTube. Not only does the site promote the ability to help shape and create news, it also gives pointers from reporters and credible news sources. For Google it is a genius move as any video that’s uploaded onto their site has the chance to go viral if it hits one news source. Imagine if Twitter had this during the height of the Iranian protests. Google obviously saw this and is looking for a grainy cell-phone video to become the next big thing and add popularity and capital into their video money pit.
Here’s a how-to video on starting a citizen journalism organization, which just furthers the assault on news as we know it.
Mistake (as defined by dictionary.com) – 1. An error in action, calculation, opinion, or judgment caused by poor reasoning, carelessness, insufficient knowledge, etc. 2. a misunderstanding or
misconception. -verb (used with object) 3. to regard or identify wrongly as something or someone else: I mistook him for the mayor. 4. to understand, interpret, or evaluate wrongly; misunderstand; misinterpret. -verb (used without object)5. to be in error. -Idiom 6. and no mistake, for certain; surely: He’s an honorable person, and no mistake.
Everyone makes them – whether it’s a typo on an email, rolling
through a stop sign or simply acting before thinking about the consequences for a particular action. More often than not, we can easily laugh them off or take the flack that we get from our bosses or family. (more…)
We’ve all had contests that we would kill to win. Whether its a high-dive meet for a shot at the podium, eating contest for the mustard belt or a putting contest for bragging rights the prize was only outweighed by the pride taken in the
Image Sam Adams
work – maybe not the eating contest.
However most contests really don’t offer something that is a true reward for winning where you get to show off your wares to the masses that is unless you are a home brewer. For the second year in a row, Sam Adams is offering one lucky brewer to have their liquid goodness poured at Gillette Stadium, home of the Patriots during the 2010 football season in their Patriot Home Brew Contest.
berthed blogs and last I checked some papers still don’t want to admit that blogs and other forms of online media have made the morning paper as outdated as a VCR.
