Category Archives: sports

Social Media’s NFL Week 1 Picks

Tweet I am not sure about you, but today feels a lot like Christmas morning to me. Instead of a whole bunch of presents that say that they are from Santa, the NFL has given us a juicy season opener between the New Orleans Saints and the defending Super Bowl Champion Green Bay Packers. Like…

Can you pick NFL games better than Social Buzz can?

Tweet In exactly one week from today, the most exciting season on TV starts up. No I am not talking Real Housewives or Big Bootied Weddings, but the hard hits of the National Football League. Now as with any season, there will be folks making their weekly predictions based on everything from their gut to…

A social media focus group in the 99-year old home of the Red Sox

Tweet Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red…

Putting up a Steel Curtain on Social Media

Tweet This post originally ran on PR Breakfast Club, but I wanted to share with you in case you missed it over there. A few weeks back, pundits noted that Twitter had its moment. The 140-character service was on fire with tweets mentioning the death of Osama Bin Laden at a rate that traditional news…

ESPN – Wicked Local

Tweet I really love how ESPN gets their commercials hyper local. This one with Dustin Pedroia is especially awesome on two fronts. One he is my hight and is called the laser show and two, Esposito is referenced as the best. A win-win in my book. Thanks to Nick Gosselin for pointing this out —…

A Texas Sized PR Problem

Tweet This post originally ran on the PR Breakfast Club. If you haven’t heard by now, the NFL had a giant game in Dallas a few weeks ago. It brought in buco-bucks, drew the largest viewership in television history and made a lot of fans from a small town in Wisconsin very happy. So one…

Social Media Correctly Picks Super Bowl Winner

Tweet Last week, I ran a report to decide the Super Bowl Champion using social buzz. After analyzing the data with the Lithium Social Media monitoring software, the collective social Web decided that the Green Bay Packers would be the Super Bowl champs. Fast forward a week and we’re looking at a successful experiment for…