Earlier today, Twitter turned the ripe old age of five. Now I have been using the network for three years now and it almost seems like yesterday that I jumped on the service. Many people ask me why I do it and to be honest I am addicted to the real-time engagement. Whether it’s manning…
Over the past few weeks, we saw unprecedented news coverage of a revolution in Egypt. Despite a lack in initial traditional media outlets and internet sources due to government intervention, the people were able to be heard via social networks. These networks were not the underlying reason for social change, but rather served as an…
A collective look at the social media landscape offers varying use types. They range from an open-sourced virtual cocktail party to folks reliving the glory days and cliques of high school and businesses looking to become more human. The beauty of it is that no matter how you use the medium, there is no “doing…
People I interact with often ask me what the benefits of social media are. They range from ROI and measurement to “why bother” and “is it worth it?” Many of these people are not familiar with the space and question metrics that they cannot understand. It’s often hard to satisfy their question as to how…
Over the past few days, we have heard some interesting things about Twitter. First was that Twitter is not a social network, but a news platform and the second was that a new Twitter was rolling down the pipeline. Since it is not live for me, or many of you, we were stuck looking at…
Last week, I talked to John Moore about Vistaprint’s social media strategy and some of the things that we have done in the past. He turned the conversation into a case study that was pretty cool and figured I would share. Vistaprint: Earning Revenue Through Social Media
