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Tweet A collective look at the social media landscape offers varying use types. They range from an open-sourced virtual cocktail party to folks reliving the glory days and cliques of high school and businesses looking to become more human. The beauty of it is that no matter how you use the medium, there is no…
Tweet People I interact with often ask me what the benefits of social media are. They range from ROI and measurement to “why bother” and “is it worth it?” Many of these people are not familiar with the space and question metrics that they cannot understand. It’s often hard to satisfy their question as to…
Tweet Over the past few days, we have heard some interesting things about Twitter. First was that Twitter is not a social network, but a news platform and the second was that a new Twitter was rolling down the pipeline. Since it is not live for me, or many of you, we were stuck looking…
Tweet Last week, I talked to John Moore about Vistaprint’s social media strategy and some of the things that we have done in the past. He turned the conversation into a case study that was pretty cool and figured I would share. Vistaprint: Earning Revenue Through Social Media
Tweet Exact Target and CoTweet put out this report (click here if you are having trouble viewing) a few weeks ago and got the chance to chat with the team behind the report. There are some excellent nuggets for people looking for new findings on the Twitter demographic. Perhaps the most interesting is how engaged…
Tweet I saw this video kicking around Twitterville and needed to share. Whether it is real or not, it is a very cool concept by the crew over at Wheat Thins, one of the Esposito household’s favorite crackers.
