Don’t let the title fool you, I am not a fan of soccer or the World Cup. However I can’t deny that it has become the largest trending topic across the globe and probably will be until it’s over. It has also showed us a few things about Twitter.
Twitter is one of those things that is very useful, but at the same time is 140 characters away from sucking away 2-3 hours of your day. If it's not part of your job function this loss of hours really zaps your productivity.
By nature, bars are very social places. You meet up with friends after a long day of work, hit one up before or after sporting events or just for a liquid lunch (don’t lie you’ve had one or two before). With that in mind, I always find it interesting that in general, they don’t try to promote from within their walls.
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The only issue that I disagreed with was the thought that a company Twitter account needs to be given a face instead of a logo. While a face is always a plus, the brand using real folks in this situation run the risk of having a personality overshadow the brand. With a logo-based account, multiple team members can work together to respond to the constituents.
This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.