Tweet This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. There is no blanket time allotment or suggested…
Tweet This post originally ran on PR Breakfast Club but wanted to share here with you. With the weather heating up and Fourth of July weekend behind us, I find myself nostalgic for the summer vacations of my schoolboy years. While most of the memories are fond ones, I also remember the last month or…
Tweet This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space….
Tweet I love the Socialnomics videos from Erik Qualman. This year’s edition includes some great stats including: 93 % of marketers use social media for business If Facebook were a country, it would be the third largest country China does not allow access to Twitter, Facebook, YouTube of Google 37 million people watched the Volkswagen Darth Vader…
Tweet Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose…
Tweet This is a great graphic depicting the penetration of social media around the globe. Global Map of Social Networking – GlobalWebIndex – June 2011 View more presentations from Tom Smith
Tweet I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul….
