There is no question that social media is the most useful innovation or tool for the public relations industry. It has leveled the playing field and allowed easier access to reporters for public relations pros. This has also served as the catalyst for more meaningful relationships between journalists and flacks. That is great for the…
This is an interesting video on the amount of time that Americans spend on Facebook from the Wall Street Journal. Would you believe that 16 percent of online time is spent on Facebook? Wonder what the overall time on social networks is.
A few weeks back I read a TIME article on how the poor economy has contributed to a boom in reality TV with shows like Pawn Stars, Storage Wars and American Restoration. The premise of folks looking to save or make money on household items that are just collecting dust. I didn’t think of it…
Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals Understand your customers’ needs Set rules of engagement Be rigorous on your measurement Choose the right tools for the job A Case Study in Social Media Measurement: Vistaprint…
I am not sure about you, but today feels a lot like Christmas morning to me. Instead of a whole bunch of presents that say that they are from Santa, the NFL has given us a juicy season opener between the New Orleans Saints and the defending Super Bowl Champion Green Bay Packers. Like many…
In exactly one week from today, the most exciting season on TV starts up. No I am not talking Real Housewives or Big Bootied Weddings, but the hard hits of the National Football League. Now as with any season, there will be folks making their weekly predictions based on everything from their gut to uniform…
If we have ever interacted on the social web or read this blog, you know that I am passionate about is social media measurement. Many people say that it can’t be done or that only unicorn and rainbow numbers can be measured. To that I say bullshit. For this year’s South by Southwest conference, I…
