Category Archives: social media

A lesson in what not to do in social media from Barack Obama

Tweet This post originally ran on PR Breakfast Club, but I wanted to share here as well in case you missed it there. President Barack Obama’s use of social media has seen its ups and downs. Back in 2008 his social media savvy helped propel him into the Oval Office. His use of technology was…

A review of the ROI of Social Media

Tweet A few months back, I was on a panel in Chicago moderated by Guy Powell. We got to chatting and one thing led to another and I agreed to review a copy of his book entitled ROI of Social Media (Amazon affiliate link) along with Jerry Dimos and Steven Groves. Unlike many social media…

Death in the social media age

Tweet I have watched this TED talk from Mashable‘s Adam Ostrow a few times and each time catch myself pondering what will happen to all of the digital media that I have been creating when I die. On one hand I know that this blog will fall victim to a domain takeover with another Jeff…

A social media focus group in the 99-year old home of the Red Sox

Tweet Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red…

What brewing beer has taught me about social media

Tweet Believe it or not, beer has taught me a lot about social media. Now we’re not talking things of what not to do on the space or talking about how crunkdiddly I was from imbibing way too many cold ones. We are talking my other hobby when it comes to beer – brewing it….

15 social media tips for small business

Tweet During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media.  There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog….

Thinking past the NOW in social media

Tweet This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Social media is one big contradiction. Its strength is its fast pace and evolutionary nature, but that’s also one of the biggest obstacles when trying to institutionalize social media. Rapid changes to existing…