Tweet A few weeks back I read a TIME article on how the poor economy has contributed to a boom in reality TV with shows like Pawn Stars, Storage Wars and American Restoration. The premise of folks looking to save or make money on household items that are just collecting dust. I didn’t think of…
Tweet Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals Understand your customers’ needs Set rules of engagement Be rigorous on your measurement Choose the right tools for the job A Case Study in Social Media Measurement:…
Tweet I am not sure about you, but today feels a lot like Christmas morning to me. Instead of a whole bunch of presents that say that they are from Santa, the NFL has given us a juicy season opener between the New Orleans Saints and the defending Super Bowl Champion Green Bay Packers. Like…
Tweet In exactly one week from today, the most exciting season on TV starts up. No I am not talking Real Housewives or Big Bootied Weddings, but the hard hits of the National Football League. Now as with any season, there will be folks making their weekly predictions based on everything from their gut to…
Tweet If we have ever interacted on the social web or read this blog, you know that I am passionate about is social media measurement. Many people say that it can’t be done or that only unicorn and rainbow numbers can be measured. To that I say bullshit. For this year’s South by Southwest conference,…
Tweet This is a guest post from Nick Gosselin. As Benjamin Franklin once said, “There can‘t be good living where there is not good drinking.” So true Mr. Franklin, so true. For those who know me, I’m an avid craft beer enthusiast interested all facets of the industry. I enjoy keeping tabs on what my favorite brewery’s have coming down the pipeline,…
Tweet This is a guest post from Jason Mollica. If you want to get a reaction from a public relations or social media pro, ask them about influence. You are sure to get answers from each end of the spectrum. Some will say influence is misconstrued as “popular.” Others believe that follower numbers measure influence….
