This post contains video; click here if you are having trouble viewing. Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. So needless to say, when I see an initiative that mixes the two, I get geeked…
South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. So it may come as a surprise to you that my biggest takeaway from the conference was maturity. No, not the conference attendees, but rather the social media landscape. The atmosphere…
Facebook Timeline for Brands | Changes & Hidden Implications View more presentations from Social@Ogilvy
In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties. Over those five days there will be a plethora of trends, Tweets and…
If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. Instead of the bare bones metrics from the old Insights tool, the new tool offers more data than most folks truthfully need. If you aren’t into crunching numbers, the…
Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured All measurement is not equal Evolving your metrics Tracking sales to your social interactions Measuring your social output View more PowerPoint from Jeff Esposito
