One of the biggest challenges for corporations in the past two-plus years has been dealing with the notion of evolve or die. Now we are not talking Darwinian evolution, but rather changing the way that we look at customers. The driving factor of this has been the soapbox that social media offers consumers. Complaints and…
About six months ago while manning the Vistaprint Twitter account, a few followers mentioned that we were included in a presentation that they say in a conference or on Blog Talk Radio by this guy named Scott Stratten, better known as @UnMarketing. I reached out and thanked him and one thing led to another and…
Over the past few days, we have heard some interesting things about Twitter. First was that Twitter is not a social network, but a news platform and the second was that a new Twitter was rolling down the pipeline. Since it is not live for me, or many of you, we were stuck looking at…
Last week, I talked to John Moore about Vistaprint’s social media strategy and some of the things that we have done in the past. He turned the conversation into a case study that was pretty cool and figured I would share. Vistaprint: Earning Revenue Through Social Media
Every year, industry pundits announce their selections for the upcoming NFL season using everything from their gut to film study or Madden simulations. Heck, I even know someone who won the office pool one year picking based on jersey colors. I am sure some of you have some half insane methodology as well. This season,…
Exact Target and CoTweet put out this report (click here if you are having trouble viewing) a few weeks ago and got the chance to chat with the team behind the report. There are some excellent nuggets for people looking for new findings on the Twitter demographic. Perhaps the most interesting is how engaged the…
I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth? It focused on companies that burn bridges with customers with one-off social media accounts. There is no question that social media…
