Category Archives: Geotargeting

The Social Media Venn Diagram

A collective look at the social media landscape offers varying use types. They range from an open-sourced virtual cocktail party to folks reliving the glory days and cliques of high school and businesses looking to become more human. The beauty of it is that no matter how you use the medium, there is no “doing…

New toy blues

This post originally ran on PR Breakfast Club earlier in the week. I added in some additional insight and I wanted to share to readers of this site who may have missed it. Earlier this month, Facebook dropped a bomb on the geolocation space by introducing deals via their Places mobile application. This move was a…

Can non-profits lead the way for mass-adoption or geolocation applications?

As geolocation applications, like foursquare, Gowalla and SCVNGR, continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. Sure it can be argued that broadcasting check-ins to existing networks like Facebook and Twitter adds…

Five for Friday 4.23

This was a great week for me, how about you? For the first time in a while I conducted a bunch of media interviews. While it might be standard fare for PR pros, I haven’t spent much time working on pitching and it’s good to know that this old dog still has some tricks up…

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