Can non-profits lead the way for mass-adoption or geolocation applications?
As geolocation applications, like foursquare, Gowalla and SCVNGR, continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. Sure it can be argued that broadcasting check-ins to existing networks like Facebook and Twitter adds to brand affinity, however as my friend Arik Hanson aptly put it in this post, people simply tune them out. I know I do, at least unless there is a cheeky comment making me want to check out the location, but I still use the applications.
