Category Archives: Social Business

How Marketers are Monetizing Social Media

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic…

Facebook’s the crack and we’re all greedy junkies

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The new algorithm will only post content that is relevant to the end-user, meaning users get the content they care about, not the content that games the Edgerank by hopping on memes or posting cute babies or puppies (if…

Can a bad first impression come back to bite you in the ass?

Have you ever had a bad first impression or experience that came back years later? How did it make you feel? This vlog focuses on a poor experience that we had with Home Depot that brought out the claws from Mrs. Espo on a saleswoman. If you have made a poor first impression were you…

Perception Versus Reality

No matter what type of job you have, chances are that there are times when you take yourself or your job way too seriously. In the digital and social space, this is often our own Achilles heel as press clippings and blogs within the space help puff out our chests and inflate our own feelings…

Book Review: Digital Marketing Analytics [video]

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers. Overall, you should read this book if you: manage a…

Can videos humanize your FAQ section?

No matter what industry you work in, chances are your business’ customers have a lot of questions. Out of these questions, there are more than likely a number that occur more than others. For those of you having to answer those questions over and over again, the activity can wear on you. This holds true…

Would you pay for an adless Facebook?

A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. The patent showed mock-ups to create an ad-less version of Facebook for users wishing to pay to remove the ads. There were a few blogs on the topic ranging from slamming the company to questioning and polling their…

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