Category Archives: Social Business

Thinking creatively to overcome social roadblocks

A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points. Be it…

Nike gets it right with NFL uniform launch

It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. One of these rare…

Are you setting yourself up for failure?

Do you work around the clock, seven days a week? Take a second to consider the answer. I am sure that for the most part that the answer is no. While the question might seem a no-brainer, it is actually one that I have seen debated time and time again within the community management and…

Want to work in social media? Read these 5 books

There is no question that jobs in social media are on the upswing. According to the LA Times, the field is in high demand with hundreds of new postings going up each month, which is a great thing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly….

Samsung creates Olympic Genome

This post contains video; click here if you are having trouble viewing. Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. So needless to say, when I see an initiative that mixes the two, I get geeked…

Are you ready for Social TV?

This post contains video, please click here if you are having trouble viewing. A couple of months back, I was in a discussion over my head on social television with some folks. Many of them were pro social TV and I was of the mindset that it was an up-and-coming trend. So when Mike Proulx…

2012 SXSW Interactive by the Numbers

Lithium breaks down the social buzz of the 2012 South by Southwest Interactive Conference. Download the full report here.