Tweet I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “Should Social Media Voice Change During a Brand Crisis?” Tripp discusses the flagrant drama JetBlue has faced since this guy cracked, hopped out of the plane via a slide (wwweeee!) with two beers in-hand and made a media hell-storm…
Tweet Target Stores’ generally have a positive reputation in the community, so I was kind of taken aback when I saw that the company landed in a political PR firestorm and was being boycotted by a national gay rights group and liberal groups. Now before reading on please note that I am talking PR strategies,…
Tweet On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. Now I have been looking into learning golf for a while now, but am clueless to what a good set of clubs is. So seeing a set for $112 seemed like a…
Tweet About two weeks ago the city of Cleveland, the NBA and its fans around the globe were treated to The Decision – a one-hour long special on ESPN where LeBron James let everyone in the world know that the Miami Heat would be his next NBA team. While the episode was a concocted PR…
Tweet For people who make a living out of making people, companies, charities and animals look good, there are a lot of PR practitioners who go out of their way to disparage one four letter word. Now I know what you are thinking kids shouldn’t be saying those words. But I am not talking about…
Tweet I love the state of Vermont. Not for the woods or maple syrup, but for the sheer amount of vanity license plates they have. When I ran down to grab something from my car this morning, I saw this beauty on a hotel guest’s car. Tell me has there ever been a plate better…
Tweet In general, the public relations industry is a team sport. In a corporate setting the craft supports the business and helps generate buzz. While landing a WSJ placement will look great in your personal clip book, chances are that someone else on your team contributed a cog that helped see it to print. This…
