A quick glance at this post's title might have you thinking that I have lost it; reality is I haven't, but had an ah ha moment. Anyone that is a practitioner of social media or SMPR, has faced some kind of obstacle on describing what the value of a Tweet, post or plug on a ...
So this has been a week that all of the world has been waiting for. Not only are the Olympics in full swing, but later today, Tiger Woods will break his silence (click here to read my advice for him). Some pretty exciting ...
Unless you have been in a coma for the past four months, you are aware of Tiger Woods PR issue. If you have been in a coma (my apologies), live under a rock or are just out of it, ...
This has been an interesting one to say the least. We were supposed to get a giant snow storm, but it never came and we got less snow than the folks in DC, so my snow angel kind of stunk. It has also been frustrating because my issues with some of the code ...
This is my video book review of The Fall of Advertising and the Rise of PR from Al and Laura Ries. Now I found the book on a list of books to live 2010 by. It is a good book for reflection and thinking on ...
If I were to look for a moniker for 2009, certain buzz words would immediately come to mind: trust, social, community and interaction. After all weren’t the principals in Trust Agents and the strength of social media what drove companies to engage their customers? It was all about people right? According to the 2010 ...
No one every said public speaking is easy. Hell, most people would rather be in the casket at a funeral than the person offering the eulogy. With that said, public figures including athletes, celebrities and elected officials are constantly in the public eye, so we expect more ...
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Based on a work at jeffesposito.com.