Category Archives: PR

NFL fires up hype machine with movie trailers

This post contains video; click here if you are having trouble viewing. Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. Much of this hype building is focused on being short-lived and based on specific dates. While this is good for the specific product launch or event,…

PR’s Four-Letter Word

There’s nothing more powerful in the PR arsenal than the use of the embargo (click here for a sample embargo).  Reporters hate them. PR pros love them. It’s the ultimate tool of professional manipulation. On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re a…

Has social media burned PR bridges?

There is no question that social media is the most useful innovation or tool for the public relations industry. It has leveled the playing field and allowed easier access to reporters for public relations pros. This has also served as the catalyst for more meaningful relationships between journalists and flacks. That is great for the…

Leveraging social media for public relations wins

Last month, I participated in Cision’s the Future of Media. The topic I spoke on was on how PR practitioners can leverage social media to bolster relationships with journalists and gain more placements. Here’s my full piece from the webinar. Have you leveraged social media to boost your PR output?

Why Your PR Firm Is Stuck in the 19th Century

This is a guest post from Michael Dolan. The entire public relations industry is in the last spasms of a loud and painful demise. PR is useless in the 21st Century because everyone is their own personal brand and their own personal media. The gatekeepers took a permanent vacation the minute the media world hit…

What is the Future of Media?

On August 23, Tuesday for those of you playing along at home, I will be part of Cision’s The Future of Media. The event is free and is a rapid-fire platform of 30 speakers in 60 minutes on the future of media, public relations and social media. I am part of a cast that includes…

What is Coverage?

This post originally ran on PR Breakfast Club, but I wanted to share with you in case you missed it over there. Over the past few weeks, I have really been questioning what is wrong with PR people. Now, I am no journalist or and I’m not going on a rant about communicating with reporters. I…

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