I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “Should Social Media Voice Change During a Brand Crisis?” Tripp discusses the flagrant drama JetBlue has faced since this guy cracked, hopped out of the plane via a slide (wwweeee!) with two beers in-hand and made a media hell-storm for himself and his former employer.
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On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. Now I have been looking into learning golf for a while now, but am clueless to what a good set of clubs is. So seeing a set for $112 seemed like a no-brainer to me, especially since the co-worker noted that they were at 90% off.
About two weeks ago the city of Cleveland, the NBA and its fans around the globe were treated to The Decision – a one-hour long special on ESPN where LeBron James let everyone in the world know that the Miami Heat would be his next NBA team. While the episode was a concocted PR nightmare, the Cavaliers media relations team soon had a bad dream of their own as owner Dan Gilbert issued a statement blasting his former superstar’s decision. If you haven’t read it yet, please read here before continuing with the post.
For people who make a living out of making people, companies, charities and animals look good, there are a lot of PR practitioners who go out of their way to disparage one four letter word. Now I know what you are thinking kids shouldn’t be saying those words. But I am not talking about any of those words that I am commonly heard uttering but rather an S-word that some flacks find more offensive – Spin.
I love the state of Vermont. Not for the woods or maple syrup, but for the sheer amount of vanity license plates they have.
So having a strong team structure is truly key for success. When looking for 
the perfect team to emulate, I channeled my inner Mike Schaffer and looked at the perfect team from 1980’s television – the A-Team. The foursome embodies everything that a team should be, even if you aren’t breaking out of a maximum security prison and living in the Los Angeles underground.
This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.