This is a guest post from Elissa Freeman. It was the crotch shot heard around the world. By now many of us have been exposed to Anne Hathaway’s private parts. Not a great moment for any starlet. And certainly one of the lowest points in Matt Lauer’s journalistic career. In an interview ostensibly about the…
This is a guest post from Elissa Freeman. A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’ When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an…
This is a guest post from Elissa Freeman. The speech is making a comeback. Actually, it never went away. We forget how powerful a collection of words can ignite an electorate, re-ignite dormant political passion and turn the most jaded onlooker into a passionate supporter.
This is a guest post from Elissa Freeman. Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR. There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. To be…
In the social media space everyone is trying to skim some green off the cash cow. Whether it is a $47 webinar, a company running a Twitter exclusive sale or someone charging local businesses to set up a fan page on Facebook, everyone seems to be getting in on the action. For the most part,…
This is a guest post from Elissa Freeman. Should PR pros take white collar crime more seriously when developing crisis communications plans? Have we been failing our clients by not doing a better job of warning them upfront of the potential reputational hit resulting from knowingly breaking the law?
This post contains video; click here if you are having trouble viewing. Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. Much of this hype building is focused on being short-lived and based on specific dates. While this is good for the specific product launch or event,…
