Category Archives: Marketing

Getting rid of YellowBook trash

Tweet Last month, I made a video/post after coming home to a large stack of YellowBooks waiting for our building. Now in the day and age that we live in, everything is online so the phone book is an antiquity that continues to baffle me, but that’s for another day. Now at the time, the…

Love is viral, at least for Puma

Tweet On February 7, Puma placed this video on YouTube  and their micro-site questioning what you would do if Valentine’s day fell on a soccer match day in both English and Italian. The site also offered the ability to send as an e-card or as a Facebook update with customizable text. While I will not…

Shame on you Toyota

Tweet Given the title, there are a lot of places that I can go with this.  I will only focus on one teh PR side though. Last night when this commercial (click here if you can’t view) came on my wife said, Hey Honey, wasn’t that a great commercial in a PRy way? My response…

It’s not about me, really it’s about you

Tweet Perhaps one of the most overused break up lines is It’s not, you, It’s me. It’s frustrating and everyone has said it or had it said to them. If you call shenanigans, I will raise that with a bullshit – so stop lying. I bring up the phrase, because when it comes to social…

The here and now

Tweet Yesterday morning, I was checking out the Gary Vaynerchuck daily email and saw this video (click here if you can’t view) that kind of hammers home a lot of the market research that has been coming out lately. Brands seem to rely on the traditional data that has been collected over time and say…

Interview with Scott Monty of Ford

Tweet Steve Rubel has a great interview with Scott Monty of Ford discussing his role with the company as well as Ford’s Social Media Strategy. Click here if you can’t view the video.

Conan and Jay an Olympic pair?

Tweet The folks at JibJab are at it again. What started with a bunch of dancing elves has now turned into an Olympic figure skating application. Wonder if the Jay and Conan launch will help the Figure Skating Starring You go viral. Personally I would have gone with Nancy Kerrigan and Tonya Harding, at least…