Last night I was watching this video from Vayner Media front man Gary Vaynerchuck and it really hit home with me and seemed like a no brainer for brands to be looking to expand their reach. The thought of adding a call to action after a commercial – to a micro-site, Facebook page, Twitter page,…
Last week, a tragedy struck one of America’s most recognizable family establishments – SeaWorld. Trainer Dawn Brancheau was killed towards the tail end of a lunchtime performance in front of a live audience by Tilikum, an orca. While a workplace death typically drives PR into crisis mode, this instance also puts the brand into crisis…
In the 90′s Nike ran a campaign where Charles Barkley noted that he wasn’t a role model. Given their slot as Tiger’s biggest endorser, do you think they would do a similar commercial as Tiger heads back to dominate the PGA Tour? I would love to see it and it would go viral but not…
This new tool from Microsoft looks like it could be quite interesting if it can be used on a browser other than IE. Since it’s SharePoint based, getting past that hurdle could be a real game changer since Microsoft can probably bring metrics to an affordable price point for the everyday social media guy or…
Last month, I made a video/post after coming home to a large stack of YellowBooks waiting for our building. Now in the day and age that we live in, everything is online so the phone book is an antiquity that continues to baffle me, but that’s for another day. Now at the time, the stack…
On February 7, Puma placed this video on YouTube and their micro-site questioning what you would do if Valentine’s day fell on a soccer match day in both English and Italian. The site also offered the ability to send as an e-card or as a Facebook update with customizable text. While I will not begin…
Given the title, there are a lot of places that I can go with this. I will only focus on one teh PR side though. Last night when this commercial (click here if you can’t view) came on my wife said, Hey Honey, wasn’t that a great commercial in a PRy way? My response was…
