Tweet Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return…
Tweet Yesterday was a busy day for my writing around the net. Aside from my post here, I had two posts go live on the PR Breakfast Club (with Keith Trivitt) and Aurora Meyer‘s blog, Dispatches from the Castle. Here are excerpts from those pieces along with links to the full articles. What Should Be…
Tweet Now when I saw this commercial yesterday online, it didn’t really come across as all that appealing. However when vegging out in front of the tube, I could see the real beauty behind the commercial. Like most e-retailers 1-800 Contacts relies on the Web to sell their products. There are many products that can…
Tweet Well the good thing is that the glowing orb in the sky – its called the sun if you forgot – will be coming out to play. Thankfully the arcs can get put in storage and hopefully so can the winter jackets. A guy can hope can’t he? Also kind of jacked that my…
Tweet I saw this video yesterday on Mashable and was immediately drawn into the synchronized dancing of the Flash Mob. Heck if I didn’t know that it was an H&M video, I would have been floored when the only branding was at the very end. Now while I like the video’s embrace of the Flash…
Tweet For guest post, Jeff asked me to discuss a PR campaign I like. The campaign I want to feature isn’t a traditional campaign and that’s what I like about it. First some background, a friend of mine Cynthia Lee created Motah, her slang for motivate, a website dedicated to collecting video stories from kids…
Tweet It’s no secret that yesterday was the end of winter (according to the calendar, fingers crossed). We had a lovely 70 degree day that was perfect for an afternoon stroll by the water. When I walked Cupcake Charlie’s in Plymouth, MA I had to snap a photo because the logo stood out from the…
