Category Archives: Marketing

Getting rid of YellowBook trash

Last month, I made a video/post after coming home to a large stack of YellowBooks waiting for our building. Now in the day and age that we live in, everything is online so the phone book is an antiquity that continues to baffle me, but that's for another day. Now at the time, ...

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Love is viral, at least for Puma

On February 7, Puma placed this video on YouTube  and their micro-site questioning what you would do if Valentine's day fell on a soccer match day in both English and Italian. The site also offered the ability to send as an e-card or as a Facebook update with customizable text. While ...

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Shame on you Toyota

Given the title, there are a lot of places that I can go with this.  I will only focus on one teh PR side though. Last night when this commercial (click ...

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It’s not about me, really it’s about you

Perhaps one of the most overused break up lines is It’s not, you, It’s me. It’s frustrating and everyone has said it or had it said to them. If you call shenanigans, I will raise that with ...

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The here and now

Yesterday morning, I was checking out the Gary Vaynerchuck daily email and saw this video (click here if you can't view) ...

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Interview with Scott Monty of Ford

Steve Rubel has a great interview with Scott Monty of Ford discussing his role with the company as well as Ford's Social Media Strategy. Click here if you can't ...

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Conan and Jay an Olympic pair?

The folks at JibJab are at it again. What started with a bunch of dancing elves has now turned into an Olympic figure skating application. Wonder if the Jay and Conan launch will help the Figure Skating Starring You go viral. Personally I would have gone with Nancy Kerrigan and Tonya Harding, at ...

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This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.