Tweet Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how…
Tweet When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer…
Tweet One of the things that always gets to me is when brands don’t bring their marketing messages together. For instance a while ago a wrote about a pair of brands that were close, but no cigar, so I didn’t expect much when I signed up for a box of free Cheddar Explosion Mac &…
Tweet I recently saw a commercial from Honey Dew Donuts that started off with this user-generated video: Now while it starts out awesome with the guy talking about how good the coffee is, the commercial was ruined with the influx of the company’s new breakfast sandwiches. I understand that you need to sell your new…
Tweet Earlier this week, I came across the 2010 Social Media Marketing Industry Report from Michael Stelzner and Social Media Examiner (download full report here). I won’t lie, I love numbers and research reports so I read them when I come across them. It’s OK you can admit it, you are a numbers junkie too. …
Tweet Growing up, skateboarding was one of my hobbies. While the community and many companies were standoffish of the growing culture, one company was ready to embrace it. Looking at recent history, you might be inclined to say that the company was Red Bull or Target, the first major brand to take to the up-and-coming…
Tweet By nature, bars are very social places. You meet up with friends after a long day of work, hit one up before or after sporting events or just for a liquid lunch (don’t lie you’ve had one or two before). With that in mind, I always find it interesting that in general, they don’t…
