Category Archives: Marketing

Five for Friday 03.12.10

This week was busy, but it flew. Not much went on in terms of excitement, but hopefully that changes tomorrow night as I head into NYC for the #NotAtSXSW party sponsored by Teresa Cantwell & PRCog. I'll be there for a ...

Continue Reading »

Facebook a CNN competitor?

I decided to do this video after reading this Mashable article where CNN dubbed Facebook as a major competitor. Instead of worrying about beating Facebook, CNN should look to ...

Continue Reading »

Chicken + Peanuts = Conversation Starter

While the recipe mentioned in the title might imply that I am looking to cook up a mean batch of Thai chicken, it’s actually two companies adding value to their coupons in the circular from my Sunday Globe. So how does that start a conversation? Last week, I blogged on how offline advertisements were being wasted ...

Continue Reading »

In response to Gary Vaynerchuck

Last night I was watching this video from Vayner Media front man Gary Vaynerchuck and it really hit home with me and seemed like a no brainer for brands to be looking to expand their reach.

Continue Reading »

A whale of a PR crisis

Last week, a tragedy struck one of America’s most recognizable family establishments – SeaWorld. Trainer Dawn Brancheau was killed towards the tail end of a lunchtime performance in front of a live audience by Tilikum, ...

Continue Reading »

Think Nike would do this with Tiger?

In the 90's Nike ran a campaign where Charles Barkley noted that he wasn't a role model. Given their slot as Tiger's biggest endorser, do you think  they would do a similar commercial as Tiger heads back to dominate the PGA Tour? I would love to see it and it would go viral but not ...

Continue Reading »

Sneak peak of Microsoft’s Looking Glass

This new tool from Microsoft looks like it could be quite interesting if it can be used on a browser other than IE. Since it's SharePoint based, getting past that hurdle could be ...

Continue Reading »

Creative Commons License
This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.