Category Archives: Marketing

Nike’s new Tiger commercial

Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a ...

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In case you missed it: #prbc, Dispatches from the Castle posts

Yesterday was a busy day for my writing around the net. Aside from my post here, I had two posts go live on the PR Breakfast Club (with Keith Trivitt)  and Aurora Meyer's blog, Dispatches from the Castle. Here ...

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Dramatic contacts

Now when I saw this commercial yesterday online, it didn't really come across as all that appealing. However when vegging out in front of the tube, I could see the real beauty behind ...

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Five for Friday 4.2

Well the good thing is that the glowing orb in the sky – its called the sun if you forgot – will be coming out to play. Thankfully the arcs can get put in storage and hopefully ...

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H&M Gets Flashy

I saw this video yesterday on Mashable and was immediately drawn into the synchronized dancing of the Flash Mob.  Heck if I didn't know that it was an ...

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Spurs Social

For guest post, Jeff asked me to discuss a PR campaign I like. The campaign I want to feature isn’t a traditional campaign and that’s what I like about it. First ...

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Thoughts from the first day of spring

It's no secret that yesterday was the end of winter (according to the calendar, fingers crossed). We had a lovely 70 degree day that was perfect for an afternoon stroll by the water. When I walked Cupcake Charlie's in Plymouth, MA I ...

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