Category Archives: Marketing

Rate Sony's new viral video

Tweet Viral video may be one of the most over-used and over-hyped buzz words when it comes to social media marketing. Granted, there are some formulas that can help you plot out the key components of a “viral” video, its viral nature depends on actual people viewing it. YouTube may make it easier with their…

Jimmy Fallon keeps his awareness up

Tweet I have never been a real fan of Jimmy Fallon. Granted his Nomah SNL skits were hysterical, but as a comic, he really wasn’t relevant. That seems to have all changed with his new spot on the late night circuit. However he has found a way to make himself relevant. Last week, I heard…

Five for Friday 10.09

Tweet It’s been a long, but quick week. Aside from surviving my bachelor party over the weekend, I headed down to Gillette Stadium for the 2009 Boston Inbound Marketing Summit. Overall the conference was great, met a lot of great folks and for the most part got validation that the ideas that I have been…

Inbound Marketing Summit Boston

Tweet For the past two days, I was sequestered with about 400-500 social media, PR, marketing and sales folks at the 2009 Inbound Marketing Summit. There were a lot of great folks at the show. Perhaps the most interesting thing was that there were no real presentations that focused on the ME, ME, ME, but…

What does Google Sidewiki mean for brands?

Tweet Late last week, Google announced that they were launching Sidewiki as part of the Google Toolbar. After talking it over a bit with my boss, we gave it a quick look and tested it out. While it initially seemed like a harmless add on, we saw some red flags that could smell bad news…

Five for Friday ~ 9.25

Tweet As I am putting together this post, a lot has happened. For starters, my fiancé is debating putting out a restraining order on Omaha Steaks who calls her more times in a week than I do (roughly 3-4 times a day). I also saw this hilarious photo montage of hilarious protest signs (do check…

A Simpsons Did It Moment

Tweet Is there ever an original thought anymore? It’s tough to find in the world of music with all of the samples and it doesn’t seem like there’s a flick that hits the theaters that wasn’t made 30-some-odd years ago or was on the smaller screen on Saturday mornings (here and here). Even the world…