This post contains video, click here if you are having trouble viewing. When I heard that friends Gini Dietrich and Geoff Livingston were writing a book together, I was happy for them. Throughout the process, I knew that Marketing in the Round would be good, but did not think that it was going to be something…
This post contains video, click here if you are having trouble viewing. At the end of last week I heard my boss, Jason Keith, laughing hysterically at his desk. When I asked him what was so funny, he passed me the video above. It took me a while to get around to watching it, but…
What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that…
It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. One of these rare…
Address Is Approximate from The Theory on Vimeo. This post contains video, please click here if you are having trouble viewing. Perception is reality no matter how odd it may be. Thanks to Daniel Agee for sharing this video with me a whiles back.
I read a ton of business books, but it is rare that one speaks to me in a truly personal way. So when the folks over at Portfolio passed along a copy of Jeff Ryan’s Super Mario, How Nintendo Conquered America (Amazon affiliate link), I was ecstatic to take a look. You see I was born in…
I really love how ESPN gets their commercials hyper local. This one with Dustin Pedroia is especially awesome on two fronts. One he is my hight and is called the laser show and two, Esposito is referenced as the best. A win-win in my book. Thanks to Nick Gosselin for pointing this out — RELAX….
