Category Archives: Marketing

5 Commercials you WON’T see again

We all love advertisements. Many will make us laugh, smile or want to buy something. Here are some that come from yesteryear and are ones that you’d never see in today’s advertising world…

The Devil’s in the Details

Have you ever seen an offer that seemed too good to be true? Have you ever jumped on an offer that seemed perfect only to find out that there was something else that came with it? Chances are you answered yes to both of those. It’s OK, we all have. We get drawn in by…

A lesson in trust from a used car salesman

A few weeks back, my wife and I bought a new car, during the process, we were impressed with the level of trust the folks at Toyota of Watertown worked to build up. Nicely done Lou…

Are you shipping too early?

Are you proud of everything you’ve written? Do you ever feel like you rushed just to finish the task at hand? Have you cut a corner here or there while writing? If you answered yes to any of these questions for your blog posts, emails, work letters, postcard, etc., you have shipped too early. We…

Personalizing to cut through the clutter

Last week I was asked by Adam Cohen to speak for five minutes on a key takeaway from SXSW for the third annual Austin2Austin put on by Fleishman Hillard and the Community Roundtable. While I could have talked about a ton of things from food trucks, to influencer marketing to Shaq being Shaq, I settled…

Reebok adds WOW factor

In the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers. These experiences often lead to a slew of negative blog posts and outnumber posts about positive posts tenfold. The reason for this is that we’re all lazy and narcissistic and it is easy…

Face-to-Face and Word of Mouth Marketing

Have you ever had a book that just sat gathering dust that you knew you should probably have read six months ago? Well for me that book was The Face-to-Face Book from Ed Keller and Brad Fay. I received an advance copy in May of last year and for some reason it just sat on my nightstand before gaining a spot on my living room bookshelf

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