Category Archives: Marketing

A New York Streetview State of Mind

Tweet Address Is Approximate from The Theory on Vimeo. This post contains video, please click here if you are having trouble viewing. Perception is reality no matter how odd it may be. Thanks to Daniel Agee for sharing this video with me a whiles back.

How Super Mario took over America

Tweet I read a ton of business books, but it is rare that one speaks to me in a truly personal way. So when the folks over at Portfolio passed along a copy of Jeff Ryan’s Super Mario, How Nintendo Conquered America (Amazon affiliate link), I was ecstatic to take a look. You see I was born…

ESPN – Wicked Local

Tweet I really love how ESPN gets their commercials hyper local. This one with Dustin Pedroia is especially awesome on two fronts. One he is my hight and is called the laser show and two, Esposito is referenced as the best. A win-win in my book. Thanks to Nick Gosselin for pointing this out —…

Five blogs that you should be reading

Tweet Fridays are typically a day where I share the five best articles that I read in a given week. While I would love to continue that tradition this week, I have spent more time changing diapers than sharing and digesting links and articles so I decided to share with you five blogs that you…

Hook ‘em Early

Tweet When you think of target marketing to impressionable audiences or children, what companies come to mind? Up until a few days ago, I would have easily rattled off a number of tobacco, fast and junk food companies and noted that the practice was pretty damn sleazy as well. If you asked me that same…

Small businesses optimistic for 2011[INFOGRAPHIC]

Tweet For the past few months, Vistaprint (my employer) has been doing some pretty cool research into the company’s small and micro business customers.  Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. I figured that some of you would find interesting. On top of…

BP – using local business to capitalize on disaster

Tweet Over the past few months, Leroy Stick and the Deepwater Horizon have faded from the limelight of the 24-hour news cycle. While the initial outlook for the Gulf was bleak, the assumptions turned out to be overstated and the region was not as bad off as we thought, and recovery was on its way….