Category Archives: Institutionalizing Social Media

Spreading the social seed

This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media.  It may not be easy or natural for the initial SM team to gain…

Breaking the social silo

This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. More often than not, social media within companies both large and small is run by a designated team or person. Many of these teams took on the role in their companies…

Social Media is Not Cool

Social media is not cool. Social media is not a fad. Social media is not easy. Social media is not for everyone. Social media is not a silo. Now that I got those five misconceptions out of the way, I want to get to the root of something that has been sticking in my craw…

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