Category Archives: Guest Post

Speech! Speech! 6 Ways You Can Sell It Like A Politician

This is a guest post from Elissa Freeman. The speech is making a comeback. Actually, it never went away. We forget how powerful a collection of words can ignite an electorate, re-ignite dormant political passion and turn the most jaded onlooker into a passionate supporter.

5 reasons to practice old school PR

This is a guest post from Elissa Freeman. Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR. There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. To be…

Can PR prevent white collar crime?

This is a guest post from Elissa Freeman. Should PR pros take white collar crime more seriously when developing crisis communications plans?  Have we been failing our clients by not doing a better job of warning them upfront of the potential reputational hit resulting from knowingly breaking the law?

Social Media’s Redheaded Stepchild

This is a guest post from Larry Jones. “Yeah I’ve got a LinkedIn account, but I hardly go on it. I’m not looking for a job.” It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on…

PR’s Four-Letter Word

There’s nothing more powerful in the PR arsenal than the use of the embargo (click here for a sample embargo).  Reporters hate them. PR pros love them. It’s the ultimate tool of professional manipulation. On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re a…

Communicate, Communicate, Communicate!

This is a guest post from Jon Gordon. These are uncertain times for a lot of people and organizations. Unfortunately, uncertainty creates what I call a VOID and my theory is that where there is a VOID, negativity will fill it. In my work with people and organizations, I’ve found that when there is a…

Why Your PR Firm Is Stuck in the 19th Century

This is a guest post from Michael Dolan. The entire public relations industry is in the last spasms of a loud and painful demise. PR is useless in the 21st Century because everyone is their own personal brand and their own personal media. The gatekeepers took a permanent vacation the minute the media world hit…

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