This is a guest post from Christina Khoury, a founding member of the PR Breakfast Club. For more information on Christina, check out her bio below. Social media is what you make of it. This goes for both companies and individuals. As an individual who loves building relationships through social media, it infuriates me when people say…
Jeff Esposito asked me to write a guest post here on the topic of social media measurement. The following post is not about social media measurement. Yesterday, Tac Anderson wrote a post about an issue I know too well: bloggers’ neglect. As I’ve been going through the list of people I follow on Twitter looking to see…
I used to think Yelp was pretty cool. Kinda like that slightly-older but still-in-high-school boyfriend you had way back when: he knew the best people, the best places to go, but once you graduated, you just knew he wasn’t really your style, so you went your separate ways. Yelp, like that ex of yours, is…
This is a counterpoint article to my post on BP earlier today from my friend Justin Goldsborough. Click here to see the initial post. We’d love to hear what you think. I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. In…
I stumbled across a free tool recently called Global Index Web Lite, which provides social media usage insights for 15 countries around the world including the USA, UK, Australia and China. After getting over the shock that a free resource like this exists, I thought it’d be useful to pull out the key findings of…
I have a friend who we’ll call “Steve.” Steve got an internship at a large online company and did a superb job. Steve is now an experienced, highly valued employee at a start-up in Manhattan. Steve and I got into a discussion about the “it’s who you know” argument when it comes to landing jobs,…
Show of hands: How many of you have a smart phone glued to your hand? iPod? Laptop? The list goes on and on. I am a self proclaimed technology addict. My phone is always in my hand and I love every second of it. I love being connected, seeing what’s happened, and having the ability…
