Category Archives: Kate Ottavio

It’s Not All About Who You Know

I have a friend who we’ll call “Steve.” Steve got an internship at a large online company and did a superb job. Steve is now an experienced, highly valued employee at a start-up in Manhattan. Steve and I got into a discussion about the “it’s who you know” argument when it comes to landing jobs,…

Don’t Work in PR If you You Need a Pat on the Head

I recently landed my first big media placement at my new firm and one of my friends congratulated me and asked “what did your client say when you sent them the clip?” The client said nothing. They don’t need to. Unless there was some inaccuracy in the article, it’s not really necessary for a client…

Just so you know – this is how to be an awesome communicator…

I recently made a follow-up call to a New York television news show regarding a weekend client event. A non PR friend of mine was with me and made an observation after overhearing the exchange. “I can understand why journalists hate PR people,” he said. After I scoffed in disagreement, I thought “meh, he has…

Where do you see yourself in 10 years?

My typical answer to the interview question “where do you see yourself in 10 years?” I will absolutely be working in some facet of communications, hopefully PR, and gaining enough valuable experience to one day open a PR firm with my best friend @stina6001. Cute, right? Well, it’s more than likely that I am wrong….

PR Pros, Turn Down the Personality

I’m going to need you PR people to tone down the personality just a tad As I recently explored birth order and how being the baby of the family can help you be a stellar PR pro, I am eager to take this discussion a step further. I am the last (allow me to repeat,…

You. With the hot temper. Keep it cool.

I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “Should Social Media Voice Change During a Brand Crisis?” Tripp discusses the flagrant drama JetBlue has faced since this guy cracked, hopped out of the plane via a slide (wwweeee!) with two beers in-hand and made a media hell-storm for…

Google