Category Archives: Elissa Freeman

The Matt Lauer #Fail…And the Anne Hathaway #PR win…

This is a guest post from Elissa Freeman.  It was the crotch shot heard around the world. By now many of us have been exposed to Anne Hathaway’s private parts. Not a great moment for any starlet. And certainly one of the lowest points in Matt Lauer’s journalistic career. In an interview ostensibly about the…

Gilda’s Club: What went wrong?

This is a guest post from Elissa Freeman. A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’ When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an…

Speech! Speech! 6 Ways You Can Sell It Like A Politician

This is a guest post from Elissa Freeman. The speech is making a comeback. Actually, it never went away. We forget how powerful a collection of words can ignite an electorate, re-ignite dormant political passion and turn the most jaded onlooker into a passionate supporter.

5 reasons to practice old school PR

This is a guest post from Elissa Freeman. Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR. There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. To be…

Can PR prevent white collar crime?

This is a guest post from Elissa Freeman. Should PR pros take white collar crime more seriously when developing crisis communications plans?  Have we been failing our clients by not doing a better job of warning them upfront of the potential reputational hit resulting from knowingly breaking the law?

PR’s Four-Letter Word

There’s nothing more powerful in the PR arsenal than the use of the embargo (click here for a sample embargo).  Reporters hate them. PR pros love them. It’s the ultimate tool of professional manipulation. On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re a…

Google