Category Archives: Alicia Lawrence

Content Marketing Trends for 2014

This is a guest post from Alicia Lawrence.  Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing…

The Importance of Company Personas in Social Media

This is a guest post from Alicia Lawrence.  Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. The Three Types of…

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