This is a guest post from Elissa Freeman. Should PR pros take white collar crime more seriously when developing crisis communications plans? Have we been failing our clients by not doing a better job of warning them upfront of the potential reputational hit resulting from knowingly breaking the law?
This is a guest post from Larry Jones. “Yeah I’ve got a LinkedIn account, but I hardly go on it. I’m not looking for a job.” It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on…
There’s nothing more powerful in the PR arsenal than the use of the embargo (click here for a sample embargo). Reporters hate them. PR pros love them. It’s the ultimate tool of professional manipulation. On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re a…
This is a guest post from Jon Gordon. These are uncertain times for a lot of people and organizations. Unfortunately, uncertainty creates what I call a VOID and my theory is that where there is a VOID, negativity will fill it. In my work with people and organizations, I’ve found that when there is a…
This is a guest post from Michael Dolan. The entire public relations industry is in the last spasms of a loud and painful demise. PR is useless in the 21st Century because everyone is their own personal brand and their own personal media. The gatekeepers took a permanent vacation the minute the media world hit…
This is a guest post from Nick Gosselin. As Benjamin Franklin once said, “There can‘t be good living where there is not good drinking.” So true Mr. Franklin, so true. For those who know me, I’m an avid craft beer enthusiast interested all facets of the industry. I enjoy keeping tabs on what my favorite brewery’s have coming down the pipeline, as…
This is a guest post from Jason Mollica. If you want to get a reaction from a public relations or social media pro, ask them about influence. You are sure to get answers from each end of the spectrum. Some will say influence is misconstrued as “popular.” Others believe that follower numbers measure influence. But…
