Tweet There’s nothing more powerful in the PR arsenal than the use of the embargo (click here for a sample embargo). Reporters hate them. PR pros love them. It’s the ultimate tool of professional manipulation. On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re…
Tweet This is a guest post from Jon Gordon. These are uncertain times for a lot of people and organizations. Unfortunately, uncertainty creates what I call a VOID and my theory is that where there is a VOID, negativity will fill it. In my work with people and organizations, I’ve found that when there is…
Tweet This is a guest post from Michael Dolan. The entire public relations industry is in the last spasms of a loud and painful demise. PR is useless in the 21st Century because everyone is their own personal brand and their own personal media. The gatekeepers took a permanent vacation the minute the media world…
Tweet This is a guest post from Nick Gosselin. As Benjamin Franklin once said, “There can‘t be good living where there is not good drinking.” So true Mr. Franklin, so true. For those who know me, I’m an avid craft beer enthusiast interested all facets of the industry. I enjoy keeping tabs on what my favorite brewery’s have coming down the pipeline,…
Tweet This is a guest post from Jason Mollica. If you want to get a reaction from a public relations or social media pro, ask them about influence. You are sure to get answers from each end of the spectrum. Some will say influence is misconstrued as “popular.” Others believe that follower numbers measure influence….
Tweet This is a guest post from Christina Khoury, a founding member of the PR Breakfast Club. For more information on Christina, check out her bio below. Social media is what you make of it. This goes for both companies and individuals. As an individual who loves building relationships through social media, it infuriates me when people…
Tweet Jeff Esposito asked me to write a guest post here on the topic of social media measurement. The following post is not about social media measurement. Yesterday, Tac Anderson wrote a post about an issue I know too well: bloggers’ neglect. As I’ve been going through the list of people I follow on Twitter looking to…
