Category Archives: Guest Post

Content Marketing Trends for 2014

This is a guest post from Alicia Lawrence.  Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing…

The Importance of Company Personas in Social Media

This is a guest post from Alicia Lawrence.  Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. The Three Types of…

Drawing Inspiration from Party Poker’s Road to Old Trafford Success

How social media contributed to the tournament’s online buzz For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. You can target almost 1.73 billion active users, based on eMarketer’s latest statistics. In fact, during the recently held live poker tournament at the Old…

Three Reasons Why Executives Should Tweet For Themselves

This is a guest post from Megan Jasin.  A few weeks ago I read an article that stated “less than two percent of Fortune 500 CEOs tweet themselves.” This statistic didn’t surprise me, but I was disappointed to see that this number hasn’t changed over the past three years. In 2009, when I started using…

The Matt Lauer #Fail…And the Anne Hathaway #PR win…

This is a guest post from Elissa Freeman.  It was the crotch shot heard around the world. By now many of us have been exposed to Anne Hathaway’s private parts. Not a great moment for any starlet. And certainly one of the lowest points in Matt Lauer’s journalistic career. In an interview ostensibly about the…

Gilda’s Club: What went wrong?

This is a guest post from Elissa Freeman. A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’ When a local United States affiliate of Gilda’s Club decided to ‘freshen up’ their name in an…

Speech! Speech! 6 Ways You Can Sell It Like A Politician

This is a guest post from Elissa Freeman. The speech is making a comeback. Actually, it never went away. We forget how powerful a collection of words can ignite an electorate, re-ignite dormant political passion and turn the most jaded onlooker into a passionate supporter.

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