Category Archives: Digital Media

Why targeting matters… a @Klout fail

I like getting free stuff. I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. Not entirely sure how it works, but I’ve gotten some truly random things from…

NFL fires up hype machine with movie trailers

This post contains video; click here if you are having trouble viewing. Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. Much of this hype building is focused on being short-lived and based on specific dates. While this is good for the specific product launch or event,…

MLB continues to create strong digital hooks

This year the MLB has been doing some really cool things to connect the brand with their fan base. Instead of staying entrenched in tradition and sticking to what worked in the past, they are mapping new content avenues for professional sports leagues. This video (click here if you can’t view) just cracked me up…

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