Category Archives: Content Marketing

Content Marketing Trends for 2014

This is a guest post from Alicia Lawrence.  Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing…

Cutting through the clutter

Our lives are filled with clutter. News. TV.  Ads.  Email.  Twitter. Facebook. While all are great, they contribute to the clutter that we see. Standing out and earning and holding someone’s attention is getting harder and harder. This goes for both personal and marketing communication. We’ve all been there – tuning out our significant other…

What’s the value of a good story?

Storytelling is one of the oldest traditions in the world. Some of our greatest tales (the Odyssey, the Iliad, the Tortoise and the Hare, Santa Clause) have been handed down from generation to generation. The value of these timeless stories is often in the lessons that they convey. Fast forward to today – storytelling is…

It’s too easy to make excuses

We are all too good at making excuses. When it comes to content creation, there is really no reason to let them hinder you. Don’t believe me?

Roughing up the content marketing game

The ads read aloud: “You Want the NFL? Go to the NFL.” You’ve probably heard it a few times on Sunday. While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. The NFL’s website has evolved into a 24/7…

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