Tweet While my Internet has been down this week (patiently waiting for Comcast as I type) some of the thunder of this post has been stolen by none other than the President, but it’s worth posting none the less. Over the weekend, I finished reading Trust Agents by Chris Brogan and Julien Smith. Granted the…
Tweet Last week, I had a Twitter exchange with @prsarahevans & @wilsonellis on how companies could best train and utilize their customer service team. There was talk of getting them off the script all together similar to the approach of Zappos along with having a semi-scripted almost PR-ish speak for the agents. At the end…
Tweet About a week ago, my boss gave me a copy of Larry Weber‘s Sticks & Stones: How Digital Business Reutations are Created over Time and Lost in a Click. The book was a gift from his wife who works for Weber’s PR agency Racepoint. At first I wondered if the book was going to…
Tweet As many PR pros know, providing a value back to your company or client is the extreme goal. While on the traditional PR front, its easy to track back results to hits, awards or press release views to an extent, tracking success of social media has been more of a head scratcher. Sure Radian6…
Tweet While the term may sound a bit childish or something uttered in an 80′s horror movie, its actually a catchy use of creative to help draw visitors to the New England Aquarium. More specifically, the New Balance Foundation Marine Mammal Center, which was recently renovated for the fur seals. The ads may be a…
Tweet There is no question that social media has benefits that are still being discovered each day. From managing an online reputation to positioning yourself for a job, the possibilities are endless. With that being said, a personal brand can be just as important as managing the information and flow of a large corporation. For…
Tweet Over the weekend, my fiance let me know that she had a salesman coming over on Monday night to show her this carpet/furniture shampooer and asked that I come home early enough so that she wasn’t home alone with the guy- a reasonable request. After coming home from the gym, I was hoping to…
