As any person who engages in social media knows, your reputation and success is basically measured in the equity that you’ve built up and the conversations that you’ve had across the plethora of social networks. With the interaction happening in a virtual world, a lot of stake is put in putting yourself out there and…
Is there ever an original thought anymore? It’s tough to find in the world of music with all of the samples and it doesn’t seem like there’s a flick that hits the theaters that wasn’t made 30-some-odd years ago or was on the smaller screen on Saturday mornings (here and here). Even the world of…
While my Internet has been down this week (patiently waiting for Comcast as I type) some of the thunder of this post has been stolen by none other than the President, but it’s worth posting none the less. Over the weekend, I finished reading Trust Agents by Chris Brogan and Julien Smith. Granted the book…
Last week, I had a Twitter exchange with @prsarahevans & @wilsonellis on how companies could best train and utilize their customer service team. There was talk of getting them off the script all together similar to the approach of Zappos along with having a semi-scripted almost PR-ish speak for the agents. At the end it…
About a week ago, my boss gave me a copy of Larry Weber‘s Sticks & Stones: How Digital Business Reutations are Created over Time and Lost in a Click. The book was a gift from his wife who works for Weber’s PR agency Racepoint. At first I wondered if the book was going to be…
As many PR pros know, providing a value back to your company or client is the extreme goal. While on the traditional PR front, its easy to track back results to hits, awards or press release views to an extent, tracking success of social media has been more of a head scratcher. Sure Radian6 can…
While the term may sound a bit childish or something uttered in an 80′s horror movie, its actually a catchy use of creative to help draw visitors to the New England Aquarium. More specifically, the New Balance Foundation Marine Mammal Center, which was recently renovated for the fur seals. The ads may be a few…
