Tweet I am glad that today marks the end of a long busy week. I’ve been looking forward to this weekend for a while. Not only will I be headed to Fenway to catch a Sox game, but I will also be meeting up with Keith Trivitt for a drink. Keith will be in town…
Tweet Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability. By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and…
Tweet Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a suggestion to Nike. While none of my advice was taken, the shoe-maker did create a very powerful new commercial tying in with the golfer’s return…
Tweet A lot has been made about getting into the psyche of customers over the past few weeks including one from my Twitter buddy David Teicher. The main point is that everyone practicing in the space needs to do some kind of scientific evaluation of the customer base. Here’s an interesting presentation that made it’s…
Tweet When I saw this video, my first thought was: Sweet Here Come the Jetsons. This innovation from the Koreans is pretty cool on a variety of levels. Unfortunately, it is also pretty scary. Now, I am not talking scary in the sense of the Terminator movies, but rather scary in the machine-like way that…
Tweet Last night I was watching this video from Vayner Media front man Gary Vaynerchuck and it really hit home with me and seemed like a no brainer for brands to be looking to expand their reach. The thought of adding a call to action after a commercial – to a micro-site, Facebook page, Twitter…
Tweet Last week, a tragedy struck one of America’s most recognizable family establishments – SeaWorld. Trainer Dawn Brancheau was killed towards the tail end of a lunchtime performance in front of a live audience by Tilikum, an orca. While a workplace death typically drives PR into crisis mode, this instance also puts the brand into…
