Category Archives: Company

What happens to bad holiday cards?

Earlier this year, my coworkers and I were tasked at creating a video for our company's holiday card line. We took the approach along the lines that no one really likes the holiday cards they receive. We also wanted to have fun with the getting rid of the cards as well.

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Rate Sony's new viral video

Viral video may be one of the most over-used and over-hyped buzz words when it comes to social media marketing. Granted, there are some formulas that can help you plot out the key components of a "viral" video, its viral nature depends on actual people viewing it. YouTube may make it easier with their sponsored ...

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Five for Friday 10.09

It’s been a long, but quick week. Aside from surviving my bachelor party over the weekend, I headed down to Gillette Stadium for the 2009 Boston Inbound Marketing Summit. Overall the conference was great, met a lot of great ...

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What does Google Sidewiki mean for brands?

Late last week, Google announced that they were launching Sidewiki as part of the Google Toolbar. After talking it over a bit with my boss, we gave it a quick look and tested it out. While it initially seemed like a ...

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The need for transparency

As any person who engages in social media knows, your reputation and success is basically measured in the equity that you've built up and the conversations that you've had across the plethora of social networks. With the interaction happening in a virtual world, ...

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A Simpsons Did It Moment

Is there ever an original thought anymore? It's tough to find in the world of music with all of the samples and it doesn't seem like there's a flick that hits the theaters that wasn't made 30-some-odd years ago or ...

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Trust Agents a valuable resource for college students

While my Internet has been down this week (patiently waiting for Comcast as I type) some of the thunder of this post has been stolen by none other than the President, but it's worth posting none the less. Over the weekend, I finished reading

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Creative Commons License
This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.