Category Archives: Company

Social Media Integration for Non-Profits

Tweet I always like to share presentations that I find interesting. It is even more enjoyable when the presentation can help a great cause and was done by a good friend. Check out this great presentation from Mike Schaffer on integrating social media for non-profits. Social Media Integration for Non-Profits View more presentations from Mike…

Thinking of starting a side business?

Tweet There is no question that Gary Vaynerchuck is a freak in terms of passion and self-motivation. The guy crushes everything that he touches, or it appears that way. His Vlog is always full of insightful nuggets, this video on praying vs. practicality. It offers some good advice and questions in terms of looking into starting…

Presentations worth checking out

Tweet Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how…

Educating employees on social media

Tweet One of the biggest issues with companies and social media is that they are scared. Someone needs to lead the charge. I feel that it should be led and strategized by the PR or communications organization. Now while I say lead this should not be taken as something that can be done alone. Trust…

Three ways businesses need to scale social

Tweet I saw this presentation over the weekend from Jeremiah Owyang and it really puts social media growth into perspective. Some of the best takeaways that I got were: Be one with the ecosystem, it can only help you Foster a community, helps beyond quick wins Loved the hammering home of the soft sell (wish…

First time on television

Tweet Over the past three years at Vistaprint, I have been a part of some pretty cool things. While most of them were related to PR activities including a customer service initiative that sent me down to the company’s call center in Jamaica and rolling out the company’s social media, I have recently been working…

Do it, Dew it

Tweet Growing up, skateboarding was one of my hobbies. While the community and many companies were standoffish of the growing culture, one company was ready to embrace it. Looking at recent history, you might be inclined to say that the company was Red Bull or Target, the first major brand to take to the up-and-coming…