Category Archives: Company

NHL Winter Classic – Branding Genius

As the video above (click here if you can't view it) notes the Boston sports landscape was ...

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Awesome SM training

Yesterday afternoon, I saw this article on Mashable that outlined how Telstra, an Australian telecom giant trains there employees on social media. After watching the first intro video, I was inclined to log onto their YouTube page to view the 3 R's video.

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Forced customer interaction

At work, I am a member of an internal public relations team and know the importance of customer satisfaction and interaction. You also can't put a price on honest, positive (or negative) feedback from your customers.  With that being said, it is part of the reason I am ...

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Dell garners 6.5M via Twitter

Yesterday, Mashable noted that Dell has reported that Twitter has helped the company generate $6.5 million in revenue. The company has 1.5 million followers on their @delloutlet account and while this is a great day for the company, it is also a headache ...

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Holiday Party Do's & Don'ts with Christina

Today's post comes from my friend Christina Khoury, or as I more commonly call her @stina6001, who is one of the many talented PR-bloggers over at the PR Breakfast Club who's weekly Coffee Talk is one of the more insightful pieces out ...

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Customer Service 2.0

Being a PR 2.0 guy, I have come to the realization that with the dawn of the social era, my job has come to mean more than typical public relations. In the past the job would have simply been to pick up the phone or email a reporter to ...

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The case for reputation management

There have been a lot of articles recently written about the need for companies to engage with their customers via social media. Some companies look at Dell's $2 million revenue via social media and say - how do ...

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This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.