Tweet One thing that I truly love about my job is that I am passionate about it so it doesn’t feel like work. I am fascinated by the way that the social ecosystem works and its nuances, but it’s not my only passion or hobby. Shocking, I know. Aside from all things social, I am…
Tweet People I interact with often ask me what the benefits of social media are. They range from ROI and measurement to “why bother” and “is it worth it?” Many of these people are not familiar with the space and question metrics that they cannot understand. It’s often hard to satisfy their question as to…
Tweet I am a huge fan of Google’s Doodles. Today marks the first one that captures my favorite cartoon character – Scooby Doo.
Tweet This interview is with Liza Sperling of Scout Labs and Beth Blecherman of techmamas. It talks about how they utilize the real-time Web and some companies that they think are doing it well.
Tweet Last week, I talked to John Moore about Vistaprint’s social media strategy and some of the things that we have done in the past. He turned the conversation into a case study that was pretty cool and figured I would share. Vistaprint: Earning Revenue Through Social Media
Tweet I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth? It focused on companies that burn bridges with customers with one-off social media accounts. There is no question that social…
